Services

1. Consulting services offered by the network’s consultancies woldwide
2. Dr. Herman’s keynote lectures, training workshops and result-focused marathons

1. Consulting services offered by the THINK SHORT network’s consultancies worldwide

The THINK SHORT methodology provides marketers with solutions for:

1. Developing new products which are designated for rapid and successful market penetration (as well as new services, recreation sites, real-estate projects, service concepts, retail concepts for shopping centers and stores, and many other types of marketables and business models)
2. Perfectly timing new product launches into markets
3. Branding and marketing new products in a manner that accelerates market entry and spreading.

Unique benefits of the THINK SHORT methodology:

• Quick new product and brand market debut which achieves over time and across products and brands a higher average market share and a higher average market price in comparison to traditionaly developed long-term brands.
• Minimizing the risk involved in marketing innovation by systematically achieving a higher success rate than expected of new products.

How does it work?

According to our research, rapidly succeeding new products typically have certain common characteristics:

• The new product is 80% based on a “proven formula” which was proven successful many times in the past and thus answers consumers’ basic product expectations, and promises quick and seamless adjustment and adoption. Think of a new videogame that follows the same operating logic as preceding popular games which enables users’ immidiate and intuitive play and enjoyment.

• The innovative elements in the new product cater to one or more of the following types of human needs: [1] The liveliness needs, i.e. renewal, discovery, adventure and play. [2] The regenerating (recurring) needs that must be satisfied with a new product and even a new brand each time, such as the need to attract attention. [3] The unsatisfiable needs that can only be fulfilled in fantasy, such as the desire for eternal youth.

•  The product’s innovation is also designed to contain a viral element which compells consumers to tell others about the brand and so spurs talk among target audience. The element must be either “cool” at the time of launching, “wow” – evoke appreciation, even wonderment, by its design, sophistication or performance, or “twist” – arouse an intense emotional response (i.e. surprise, puzzlement, embaracement) to something unpredictable, unconventional, mysterious, weird or hilarious.

The THINK SHORT consulting network services

The THINK SHORT methodology is composed of theoretical models and analytical tools, unique research methods, work processes, structured workshops and more. Using the methodology, we offer the following range of services:

• Identifying, mapping and characterizing market opportunities to develop and launch new products and brands that would rapidly penetrate the market. We use our proprietary ForeSearch consumer research method to determine what can potentially turn on consumers at the given time and market, and get you an invaluable input to the product’s developing, branding and marketing process which includes:

1. Elements of the “proven formula” which are essential for rapid consumer adoption and satisfaction.
2. List of products and brands, in any category, that currently satisfy the liveliness, regenerating and unsatisfiable needs of your target consumers and precise diagnosis of the satisfying factors in these products. The diagnosis “X-ray” the underlying cognitive-motivational constructs, enabling us to predict potential future desire
3. Current product components, in any product category, which your target consumers perceive as cool, wow or twist.
4. Attraction and rejection factors that your target consumers react to in competing products and brands.
5. Assessment of consumers’ readiness at the given time to try a new product and brand and become enthusiastic about it.

• Leading methodical ideation and invention processes using methodical tools including structured workshops in which our own team works together with your company’s product experts and marketing team, to conceive and characterize in detail a new product concept.
• Developing a short-term brand strategy through a result-focused work marathon with your company’s marketing people and selected external consultants and marketing communication professionals.
• Developing a comprehensive, innovative THINK SHORT type communication, marketing and sales plan.
• Deciding on the best timing to launch the new product.
• Designing a brand’s life cycle monitoring, control and managing system in order to allow for correct real time decisions and schedule activities and moves.

2. Dr. Herman’s Keynote Lectures, Training Workshops and Result-Focused Marathons

In his lectures, Dr. Herman discusses the concepts and principles of his revolutionary THINK SHORT methodology, and the new circumstances that necessitate this new marketing and branding paradigm: the significant social, cultural and psychological changes that transform consumer behavior and market realities. Dr. Herman also trains professionals in the many practical innovative tools that the methodology includes, in the fields of NPD, marketing and branding.

 Dr. Dan Herman is an enthusiastic, provocative and humorous speaker. He is personable, conversational and inspiring as well as informative. Using his storytelling talent, he presents his intriguing ideas and messages in a compelling, memorable way.

Dr. Herman is committed to helping businesses and individuals find new ways to succeed, thrive and profit. He has vast and extensive experience as a businessman, senior executive and consultant. Numerous audiences and companies from many countries have already benefited immensely from his lectures, seminars and workshops. Now you can too.

Dr. Herman offers keynote lectures, professional lectures, short seminars / master classes, training workshops and result focused marathons, all based on his unique, original and innovative concepts, models and methodologies. 

Typical Target Audience:

•  CEOs and other C-level (senior) executives
• Senior and mid-level managers in charge of strategy, marketing, innovation and branding
• Professionals in the fields of strategy, marketing, innovation and branding
• Business students
• Diverse business audiences

Available Types of Events and Formats: 

• Keynote lectures at conferences and company events
• Lectures to professional or diversified business audiences
• Half-day seminars / master classes
• One or two day training workshops
• One or two day result-focused marathons: working with managers or designated teams to create an innovative and workable THINK SHORT concept for a new marketing strategy, service strategy, customer experience, product, service, retail outlet, project or any other marketable.